The Metamask Story
Marco and Mauro at the MetaMasks main headquarter in Bali.
The original company OmPureAir was established by Dr. Marco Biancardi in Ubud Bali in December 2015. The initial handmade ‘organic/natural’ facemasks were launched at the popular Bali Spirit Festival 2016 and quickly expanded to Ubud retail outlets earning a reputation for being the ‘World’s First Organic Fashion Facemask’.
In 2017 the new Metamasks was launched at Burning Man 2017 festival. The masks were a big hit and protected hundreds of people during dust and sand storms that are common in the desert.
When Mauro Tacconelli joined MetaMask in late 2018 as Chief Production Officer, our dream of building a global fashion facemask brand suddenly became reality. Mauro's experience for over 25 years producing swimwear for luxury brands like Armani, Yamamay, Just Cavalli, Parah, and others.
With the support of Revolution Fibres in Auckland, Metamasks have been developing and manufacturing a highly efficient elastomer nano-filter nano-coco-carbon™ filter that was superior to their previous filter and more advanced than any other mask on the market. MetaMasks and REVO continue innovating and advancing their technology, which will feature in new products in the years to come.
In 2019 MetaMasks established its headquarters in Kerobokan, Bali.
MetaMasks were officially launched at Burning Man 2017