The Metamask Story

– Part 1 –

Zen & Marco at 'Looking East to Bali' fashion show where MetaMasks were introduced to the Indonesian fashion industry in 2017.

MetaMasks were officially launched at Burning Man 2017


Long time friends Dr Marco Biancardi and Zen Player have been collaborating for over 20 years on innovative products & services. Both have invented, developed and launched ‘World First’ products and services in various markets.


Their combined strengths in the fashion, health, wellness & beauty industries include product design, R&D, prototyping & production, branding, marketing, packaging, advertising, business development and technology innovation.


Their Vision with MetaMasks is for millions of people worldwide to enjoy daily protection from toxic air pollution in the most stylish way possible.



The original company OmPureAir was established by Marco and Zen in Ubud Bali in February 2016. Their initial handmade ‘organic / natural’ facemasks were launched at the popular Bali Spirit Festival and quickly expanded to Ubud retail outlets earning a reputation for being the ‘World’s First Organic Fashion Facemask’.

With Marco managing production and Zen providing branding, packaging, marketing & advertising, the two entrepreneurs worked tirelessly to advance their dream. In those days they used the highest grade anthracite carbon and medically approved anti-pathogen filter layers for best protection.

When Zen returned to New Zealand in late 2016 (where his family resides), he met Iain Hosie, CEO for Revolution Fibres in Auckland. Iain's company had been developing and manufacturing a highly efficient elastomer nanofilter material for home, commercial and medical applications.


Working together over many months, Zen, Iain and the dedicated team at REVO created a unique nano-coco-carbon filter that was superior to their previous filter and more advanced than any other mask on the market. MetaMask and REVO continue innovating and advancing their technology, which will feature in new products in 2019.

Impressed with their performance, investors in REVO offered to kick-start production and launch the new MetaMask at Burning Man 2017. The masks were a big hit and protected hundreds of people during dust and sand storms that are common in the desert.

In 2018 MetaMasks Ltd established headquarters in New Zealand to prepare for international expansion. Zen Joseph is the CEO, Marco Biancardi is a Founding Director and manages production of MetaMasks in Bali.

The Metamask Story

– Part 2 –


When Mauro Tacconelli joined MetaMask in late 2018 as Chief Production Officer, our dream of building a global fashion facemask brand suddenly became reality. Mauro's experience for over 25 years producing swimwear for luxury brands like Armani, Yamamay, Just Cavalli, Parah and others. 

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